MARKET RESEARCH – BLOG 2

Preliminary Findings & Limitations Photo by Marvin Meyer on Unsplash Market Research Objectives Launching a new product can be a difficult process which needs to be supplemented with thorough market research. This marketing research can help determine key strategies including the product’s marketing mix, along with key product offerings such as packaging, size, variation of offers, and so

Market Research – Blog 1

Final Project Review & Product Proposal Photo by Hans Vivek on Unsplash The objectives of the Market Research MKT 337 course are…. Analyze secondary data for potential gaps requiring primary data collection for supporting the strategic decision of marketing research findings. Assess internal organizational and external environmental factors for their impact on organizational marketing strategy development. Examine the